innerActive creates clever ads vehicles for mobile content

Mobile phones are personal devices, so we feel violated if someone invades our privacy with a spam or an unsolicted phone call about double glazing.
But that doesn’t advertisers hounding us.
So we should be grateful for innerActive, a company that’s devised a more subtle method of advertsing.
They’ve got all kinds of clever tricks for quietly and unobtrusively breaching our natural defences.
One clever ruse is to work adverts into games.

http://www.inner-active.com/public/adidas_final_wap.wmv 

Why charge kids for a mobile phone based football game, when you can give it to them free, then use it to sneak all kinds of adverts onto them. The advertising hoardings round the pitch, for example, all exhort you to buy Adidas. The goal nets have got an eBay logo on them. Apparently, 40 per cent of people click through, having seen one of these ads.
Video content can be overlaid with an advertising message. The copywriting text doesn’t get in the way of the image, it appears across the bottom of the screen.
The genius behind this is a man called Offer Yehudai, the CEO and founder of innerActive.
There’s even a SatNav application. If say, you’re heading down Oxford Street, the sat nav lady might advise you to pop into Pizza Express, or issue you with some dicount voucers for Top Shop.
Now they’re launching a free form of instant messaging for mobile phones. Well, it’s free as long as you don’t mind watching an advert.