Pontis pilots a 10 per cent increase in mobile content sales
A system designed by Pontis to help mobile operators successfully target their punters is having very concrete results, reports mobile phone industry guru Tony Dennis, in TheInquirer.net. A ten per cent increase in ARPU (Average Revenue Per User) is impressive in anybody's books.
innerActive creates clever ads vehicles for mobile content
Why charge kids for a mobile game, when you can make more money giving it away free and taking a fortune off the advertisers?
