Vodafone and MySpace want YOU
Vodafone and MySpace want YOU
Vodafone and MySpace have been cosying up to each other recently, and the resultant offspring is called Vodafone Music Reporter.
Hoping to create a network of amateur music journalists across the UK, Spain, Germany and Italy to promote gigs by uploading content to a specially created interactive MySpace page, the mobile giant has launched Music Reporter, offering the chance for budding reporters to appear in an online and mobile MTV episode. David Wheldon, Vodafone’s global brand director, reckons that the service ‘reaches music fans in a way that reflects the latest trends in how music is experienced in the social networking space.’ The UK community is already up and running, and currently has 100 ‘friends’, which in MySpace terms, means that it is either a newbie or relatively unpopular. But who are we to judge?
The blurb on the site, written replete with social networking style hyperbole and lack of proper punctuation, encourages people to ‘Upload your photo now!!!’ along with a few words on why they thought it was an 'unlimited music experience', whatever that may mean. MySpace, flailing a little recently from reports that it has been overshadowed by Facebook, will no doubt appreciate the extra traffic and sign-ups, as well as the image boost that comes from being associated with live music and MTV, while Vodafone will be relishing the prospect of thousands of kids uploading and downloading to their mobiles, bringing in a pretty penny thanks to expensive European data rates. Their share price was up a healthy 6% at time of writing, indicating that social networking and web 2.0 type stuff is indeed a progenitor for the growth of mobile web.
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