Porn publishing goes full circle
Porn publishing goes full circle
I don%u2019t really understand the rest of the press release, so struggle on if you feel up to it.
Candy Crib, the successful IPTV and mobile brand, is Candy Content’s flagship convergent model with content already reaching the worlds of web, mobile and print. The brand, devised by the Candy Content production house is now going full circle with content now being delivered on DVD.
Candy Crib features six of the UK’s leading international models living together in one house; the camera rolling 24-7; however, the sexy DVD footage was gleaned not from the raunchy enclaves of the girls London penthouse, but from the shores of Ibiza.
The IPTV brand initially started out on the small mobile screen, a mark of innovation in the glamour world with most other products gaining their following from the world of TV and video. This decision has been a wise choice with Candy Crib’s popularity evident in its worldwide distribution and brand loyal customer base: the website currently attracting 150,000 unique viewers every month.
Two DVD’s were released in June the first featuring Sophie Howard and the second involving best selling models, Lucy Pinder & Michelle Marsh. The final four release dates are planned for the latter part of 2007. Various stockists including, Play.com, amazon.co.uk, HMV and other leading retailers are currently featuring the DVD’s with sales figures already showing a significant return on investment.
Candy Crib’s success is due in part to its carefully targeted media partners including, Nuts, Loaded, and Maxim; its close collaboration with the UK’s leading model agencies, and on the technology front, the brands association with Red Circle Technologies, the company ensuring content is delivered in the right format to the right mobile device.
The launch of the DVD’s is the first of many projects to be unveiled – the brand itself now being seen as an attractive proposition for those seeking an co-brand alliance, with viewing figures increasing rapidly across the worlds of mobile, web, IPTV and print. This week Candy Content has also re-launched the website www.candycontent.co.uk <http://www.candycontent.co.uk> – highlighting the company’s production capabilities for content consumed on mobile devices.
Eoin Dowling, Managing Director of Candy Content, comments: “Following the launch of the DVDs we have had tremendous success, mainly due to the girls high profile and following across the worlds of mobile, web and print. This cult phenomena is likely to continue for some time to come with further strategic partnerships planned for later in the year and into 2008.”
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