All Questions Answered releases free Java application for all mobile phones.
The problem when people are out and about they forget the number
Mobile information provider All Questions Answered (AQA 63336) has launched a new application that sits on any subscribers phone and give them a one-off, three-for-the-price-of-one offer on its regular pound a question service.
Let’s investigate this offer, in the style of Britain’s leading text message based information service. (Please note: Like AQA, no answers will go over 140 characters, and will end on a frivolous note).
Q: What do users get from this?
A: The 63336 app allows you to ask us questions more easily, and even ask some for free!
Q: Anything else?
A: You can view your entire history of questions to 63336 and our answers. History tells us who we are!
Q: Is that it?
A: You can stay in touch with the most popular and entertaining items based on questions texted to 63336. We’ve got a book coming out soon.
Q: How do mobile users access this service?
A: Text ‘app’ to 63336 of ‘App’ and the Java application is sent directly to your phone. For 98p plus 3 free questions. Or you can go to the web site, click on the AQA Home box and fill in your details there.
Q: What’s the attraction for users?
A: In effect, by downloading the service, users can temporarily get a few questions answered at a cheaper rate than normal.
Q: Whose idea was it?
A: The app was developed and written by Colly Myers, CEO at AQA 63336. He’s written it as a Java app. There’s an Apple coming too!
Why is Colly Myers developing code again for the first time since writing Symbian OS?
After five years, and 20 million text messages, could AQA be feeling the competition, now that its closest rival, Textperts, is part of a bigger organisation with a massive marketing budget? (Textperts is owned by the men with moustaches who have already had a big TV advertising campaign for their rival service).
It’s a marketing initiative, says Myers. “The problem when people are out and about they forget the number,” he says. This should help make their service more sticky.