Marketing

The new generation of users needs boundaries and the discipline of the free market
Policy management

The days of free love are over. A new generation of users needs boundaries. But we don’t want to stifle them. So sensitive policy management is needed, to create services they will want to pay for. Nathan Pearce, who runs data virtualisation for F5 Networks, says service providers risk losing competitiveness if they give the users everything.

Make it short, make it brutal, make it sing
Headline Writing Tips

I’ve got a terrible confession to make. Sometimes, journalists make things up. This came back to haunt me horribly, recently.

Prepare for a massive surge in demand for mobile apps, Webtrends says
Nick Booth

According to Webtrends' research, practically the entire marketing industry will throw its next budget at developing mobile apps and mobile web sites

O2 creates scannable smartphone discount voucher campaign for Subway
Nick Booth

Oh No! Another IT company has nicked one of my ideas! This time it’s a mobile phone enabled loyalty card scheme. Thanks O2 and Subway

Skype gets even more in your Facebook
Nick Booth

Facebook gets even more face-to-face thanks to Skype partnershipFacebook gets even more face-to-face thanks to Skype partnership, writes Jemima Kiss in The Guardian.

Advertisers make their excuses and leave after sick stunt by tabloid
Even Tesco!

Allegations that the newspaper hacked the phone of a murdered teenager have provoked outrage across the UK, prompting campaigns to hit the paper where it hurts: in the pocket, reports The Independent.

Mobile phone not quite so carcinogenic
Tumours downsizing

According to a Reuters report, the connection between mobiles and some types of cancer is considerably murkier.
I'm surprised no handset maker or mobile opertor has put out a press release about this yet

The five big trends for mobile marketing in the next six months
Nick Booth

Mobile Audience research has uncovered five key trends for the rest of 2011.
How can marketers successfully exploit these in the next 6 months?

Hydra creates One platform for natural search, paid search and social media
Digital marketing news

Busy digital marketers can consolidate their efforts onto one system and stop platform hopping, thanks to a new service from Hydra.

How to cash in on the mobile apps boom
Appy Mother's Day

In the first of a series, ATG’s Frank Lord gives tips on how you can exploit the booming applications market.

How Hypertag helped O2 promote the iPod so successfully
Case Study

O2 wanted to drive sales of the iPod touch throughout the UK.
It used Wearable Hypertags and promotional staff to distribute iPod touch vouchers which promoted an offer for the iPod touch for one weekend only.

Hypertag makes mobile phone users a moving target
Brands fire away

Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.

Numbers up for mobile video conferencing
Frings only got better

At the end of last year Frings launched the first free video conferencing service on mobile. That can't work surely, said critics. Were they right?

Profile: Maureen Scott, founder of Ether Books
Ether Books

Maureen Scott has got some great stories to tell. And what better platform to tell them than her mobile publishing system?

Mobiles could lift a billion people out of poverty, claims Movirtu
Power to the people

A billion workers across the world earn around two dollars a week. Their wages could be multiplied fivefold, if they could only be given access to mobile networks, claims GSMA. Movertu claims it knows how to achieve this.

Telefónica creates global mobile ad campaign using Amobee Media
Mobile marketing works

Mobile advertising provider Amobee Media Systems has created a global mobile ad serving and campaign management platform for Telefónica across all of its 18 markets world-wide.

Out There Media boosts Emporia sales by 17 per cent. In one week!
Mobile Marketing

Marketing to the old, visually impaired and hard of hearing is a challenge. Amazingly, mobile technology is the answer, says Out There Media.
I've got to read this!

3 and UK see Monitise as a certain banker
People want mobile banking

T-Mobile and 3 UK are now in a position to provide their customers with access to the latest mobile banking services thanks to a partnership with Monitise, the UK’s leading mobile money provider.

Get your arts in gear or you’ll miss the big advertising boom, mobile creatives told
It’s Acision time

The future of the mobile advertising industry is like the Internet all over again. Everyone knows it will go off, but nobody knows where and how. Two agencies have set out to demystify the decision making process.

Beware geeks bearing gifts - the risk behind social media marketing
Linkedin - customers out

LinkedIn. Facebook. You’re made to feel you’re missing the boat if you don’t adopt these new wonder drugs. Ignore them at your peril. Embrace them at your peril. The Hobson’s choice is yours.

Mobbed Operators Services

Mobbed Stream Communications and Sub10 Systems could turbo charge download speeds Stream says it can make tablet downloads 80 per cent faster. Meanwhile, Sub 10 could do boost... Pyreos's contribution to mobile is a magnificent gesture QRPedia connects Virtual nurse Florence will monitor your vital signs via SMS You talking to me? A new taxi driver friendly Lone workers get protection from Guardian24 but will they get funding Datawind seeks to cut the digital divide between the tabs and the tabnots Operators Operators waste millions of pounds on redundancy says Arieso study A study by Arieso claims that mobile operators could potentially save more than $560m a year by... How to make sure you always get good mobile reception at home Telefonica plans to charge search engines to use the network 3 offers iPhone to subscribers who threaten to leave 2010: handset market to get even more complication but it's good news for operators Heald takes over Orange channel as he takes on bigger challenge At last, we've created self optimising networks Services InfiNet Wireless reports 40 per cent growth and aggressive expansion plans The wireless broadband market is booming in the UK, according to vendor InfiNet Wireless, which... SAS Group Helps SThree extends its global footprint HP and Coverity collaboration will speed software development The five reasons your migration attempt will fail – and how Camwood will rescue you Security in the cloud - barbarians at the gates The SAS Group transforms WAN infrastructure and support for the R&M Electrical Group Coverity to help govern code risk from third party suppliers with latest software release

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